Jade Boyce (née Waller) is a celebrated home styling expert and lifestyle influencer, widely admired for her ability to create stunning, cosy, and practical spaces on a budget. Known as a true mumpreneur, Jade has built a trusted voice in the world of home décor and modern family living.
Raised with humble beginnings, Jade developed an early appreciation for making spaces beautiful without spending a fortune. This resourceful mindset continues to define her creative approach today, blending high street bargains with occasional high-end splurges to help others bring affordable luxury into their homes.
Beyond interiors, Jade is a passionate advocate for women’s empowerment. She champions self-confidence, body positivity, and is on a mission to be a voice for curve women, encouraging her community to feel good in their skin, embrace fashion at any size, and take time for themselves.
Jade is the proud mother of a blended family, raising three children – including two stepsons and one son – with her partner of Jamaican heritage. Her journey into entrepreneurship began while navigating motherhood, and her ability to grow a business from the ground up is a reflection of her resilience, vision, and determination.
Her approachable style and strong connection with her audience have attracted successful partnerships with major brands such as KP Snacks, Primark, Lay-Z-Spa, Next, Matalan, Dettol, DFS, Aldi, and Omaze. Jade is now the face of QVC’s proprietary brand, Abode, on their TV channel.
