
Erim is the Founder & CEO of ByErim, a luxury British-made haircare brand focused on hair and scalp health. A trained trichologist, entrepreneur and social media influencer, Erim has built a strong online community through her expertise, authentic content and passion for helping people understand and care for their hair. She regularly shares insights on hair, scalp health, and business, while inspiring her audience through her journey of building ByErim from the ground up.