I am a former NHS midwife turned entrepreneur, with over 12 years of experience supporting women through some of the most life-changing moments.
My journey has been deeply personal, navigating the intense demands of motherhood, career, and home life until I reached breaking point.
After leaving midwifery due to burnout and anxiety, I rebuilt from the ground up, starting with a small home beauty business before launching a successful e-commerce brand that helps people simplify daily life.
With no prior business background and living with dyslexia, I taught myself product development, branding, and marketing. I now run two brands focused on bringing quality, practical products into homes -supporting busy families, especially parents and pet owners, in creating cleaner, more organised spaces with less stress.
My experience blends compassion, resilience, and real-world problem-solving. I understand the mental load many women carry, and I’m passionate about helping others reclaim peace of mind by building a home life that feels more manageable and meaningful.
